Services · Fractional CMO
Marketing leadership without the full-time hire.
You get me on your leadership team, owning the marketing plan and doing the work. No account layer, no junior team you never meet. Engagements run from 15 hours a month to 80, depending on what the plan needs.
“I love the way Hannah thinks. Working with her is very encouraging to me. She gets it.”
How it starts
Strategy first, then executive engagement.
The risk in hiring marketing leadership is committing to the wrong strategy, or the wrong person, before you have enough information. One month of real work gives us both that information first.
Month one · flat fee
Marketing strategy engagement
- A written marketing strategy and priorities
- The scope, hours, and budget the plan needs
- A read on whether we work well together
Ongoing · monthly retainer
Fractional CMO
- I own the plan and the marketing number
- Capacity sized to the plan, 15 to 80 hours a month
- Month to month, no agency layer
Ongoing
What you get as fractional CMO.
Strategy and plan
- Marketing strategy, planning, and prioritization
- Oversight of the approved marketing plan
- Positioning, messaging, and go-to-market
- Product marketing and campaign strategy
Budget, tools, and people
- Marketing budget, technology, and tools
- Your in-house marketing team
- The agencies you already work with
- Outside specialists, vendors, and contractors
Leadership and delivery
- A seat on your leadership team
- Coordination with sales and stakeholders
- Monthly performance report, weekly working session
- Reasonable hands-on execution
Specialized execution such as web development, SEO implementation, paid media management, and graphic design needs a technical specialist. That work sits outside the fractional CMO scope. I'll scope it separately or recommend a provider.
Case study
How BinkInc Elevated a Product’s Marketing Strategy as a Fractional CMO
BinkInc, acting as a Fractional CMO, transformed a SaaS company's marketing strategy by driving a 193% increase in free trial engagement and achieving a 30% boost in trade show leads. Through strategic alignment, automated workflows, and optimized campaigns, BinkInc positioned the company for scalable growth and long-term success.
Read the case studyIncrease in free trial engagement.
Boost in trade show leads.
Questions
What founders ask me first.
What happens after the first month?
The strategy month sets the scope and the budget, so we both know what the plan needs before we size the ongoing engagement. From there it's a monthly retainer sized to the plan.
Do you manage my existing team or my agency?
Yes, all three cases. I manage your in-house marketing team, the agencies you already work with, and any outside specialists, vendors, or contractors we bring in. I identify, select, brief, and manage them. You don't need to restructure anything before I start.
Do you do the work, or just advise?
Both. I own the strategy and I do reasonable hands-on execution of assets, materials, and content. Specialized production, like web development, paid media, or design, needs a specialist, and I'll scope that separately or bring in a provider.
How do you report progress?
A monthly performance report against the plan, plus a standing weekly working session with your executive sponsor. I also sit with your leadership team, so the marketing number gets discussed the way the other numbers do.
Can you hire for us?
Yes. Workforce strategy is one of my three service lines: the right people in the right roles, pointed at the pipeline number you're accountable for.
What if it isn't a fit?
That's what the strategy month is for. Flat fee, one month, and you end it with a written strategy whether or not we keep working together.
Start with the strategy month
One month, a flat fee, and a written strategy at the end of it. Take 30 minutes first to talk through where marketing stopped making sense.