About
You buy me, not an agency with a face.
I'm Hannah Bink. Nearly twenty years of B2B marketing, now fractional CMO for founder-led organizations that want a more predictable or scalable pipeline. There's no account team, no handoff after the pitch, and nobody junior learning on your budget.
Noteworthy clients
Why I do this
I live for the moment the lightbulb turns on.
Someone finally sees the problem clearly, and everything after that gets easier. That moment is why I still uncap a marker halfway through a call and start drawing. It's faster than explaining, and the drawing is usually what people remember a week later.
It's also why I stayed one person. An agency sells you a team and gives you a coordinator. The moment I'm describing only happens when the person drawing has spent twenty years in the room where that problem gets decided.
Education
- BS, Business Administration, Pennsylvania State University
- Northwestern Kellogg: Advanced Certificate in Digital Marketing and AI
- Northwestern Kellogg: AI Strategies for Business Transformation
Certifications
- SAFe Practice Consultant (SPC) 6.0
- SAFe Agilist (SA) 6.0
- MarketingProfs Account-Based Marketing Foundations
Previous companies
- nVeris
- Scaled Agile
- Zayo Group
- zColo
- Cordant Health Solutions
- Spirent Communications
Speaking
- Women in Agile Podcast2022
- ITC VegasSeptember 2022
- SAFe SummitAugust 2022
- Georgetown University, Masters Digital Marketing classFebruary 2021, June 2022
- Email Innovations SummitJune 2020
- The Marketing Agility PodcastFebruary 2020
- Global SAFe SummitAutumn 2019
- European SAFe SummitSummer 2019
- Colorado Marketing SummitSummer 2018
- University of Colorado Careers in Marketing SummitSpring 2018
- Boulder Startup WeekWinter 2017
Let's find your lightbulb moment
Take 30 minutes to talk through the murky part. You'll leave with a clearer read on it either way.